We can all agree that face to face is the best form of communication, but it can be limiting, costly and time consuming when you want to expand on your audiences reach and grow your brand, that is why live streaming is your next best option! Live Video or Live Stream is a great way to humanize your brand and capitalize on a whole new audience. We all have the technology to share live videos with anyone, at any time. One could say that live videos have become a modern culture.
Live Streaming Events Engages Audiences Everywhere
Think of this from a consumers perspective, who are accustomed to watching videos when and where they want. Now shift that thought process to live streaming, your viewers expectations are the same – when and where they want. A latest report stated that there has been an increment of 47% of live streaming audiences compared to a year ago.
This is because live videos or live streaming, enables people to connect with brands and companies in a more authentic, immediate, and engaging way. From massive conference keynotes, to intimate fireside chats, businesses of all sizes are diving in and benefiting from this live video strategy.
Live Streaming Strategies
1) Content Strategy
You need to ensure your content strategy is built for live because content dictates everything when producing your live event. What are you going to stream? What will your audience be watching? How can your audience interact and be engaged? The type of event dictates how you shoot it, what type of cameras you’re using, how to light it, and it also drives some of the encoding and technical choices.
Three things to keep in mind while planning for your content strategy:
- Interest: Make sure the content you will be live streaming aligns with the interests of your intended audience. Your content should match your brand voice.
- Action: Keep it interesting, and your audience will keep their eyes on your content! Incorporating body movement breaks, quizzes, and draws are great to retain attention.
- Actionability: What is the call to action at the end of your stream? If you want to turn your event audience into conversions, you will need to facilitate viewer interaction after the stream is over.
2) Live streaming Destination
Choosing a destination for your live stream depends on how your audience watches video online and who you want to be able to see your stream. Kiwi Productions has many solutions for your live stream venue, including building a custom, secured online venue on our event management platform. Your live stream can be embedded on your website, shared via social media, and/or viewed on a live streaming platform.
If you’re streaming a private event, it is best to embed the stream on your website or create a password-protected event. If you are streaming a public event, the more eyes, the better – your content should live on multiple platforms and websites.
3) Matching Online and In-person Audience Experiences
It is imperative to make sure the streaming setup doesn’t interfere with the in-house experience. Make the viewing audience feel like they’re at the event, without harming the experience of the in-person audience (if there is one!). The audio visual technology for the live in-person audience is different from the live streaming equipment, yet the two need to be communicating with each other in order to produce a successful and incredible online experience for your viewers.
4) Test and Have a Backup Plan
When it comes to live streaming: Test Everything! The best thing you can do to prevent mishaps during the production is to test everything, but most importantly, your stream. A good audio visual company will test primary equipment workflows, backup equipment workflows, audio quality, video quality, internet connection, and any and all redundancies.
Kiwi Productions – trusted experts in live streaming services. If you are having any troubles in planning for an event to be live streamed, we are here for you. We have hosted and professionally live streamed events of all types, for small to multi-billion dollar companies.
